NAKIA MATTHEWSON

Art Director / Senior Designer

DESERT STARS FESTIVAL EVENT COLLATERAL/

<

>

SKILLS & EXPERTISE

+ Brand Identity Development

+ Event Collateral

+ Social Media Content

+ Art Direction, Illustration & Design

WHERE Joshua Tree, California

PROJECT Brand identity & event collateral
ART DIRECTOR/DESIGNER Nakia Matthewson

PROJECT 2015

Desert Stars Festival was born out of a love for connecting musicians, artists and the community. Going back to 2007, the beginnings of our festival were and still are, humble, green, naive and yet full of energy and optimism. Their goal has always been to create a place where like minded artists and individuals can enjoy a serene environment and have an incredible experience that is not available in a venue located within big city walls.

 

I was asked to create a 60's Filmore inspired direction, design and branding for all the Desert Stars Festival pre-party events, including main festival promotion materials, 2015 event.

EXECUTION

The execution... I created an illustration that could be used across the events, that echoed the energy of their visual oil projections and 60's Fillmore ladies. To take it a step further, I altered the colours of each event so they would be individual and adjusted the layout design for all social media platforms and print.

Project 
001
 /


PROJECT 2016

Desert Stars Festival ask me to be onboard again for 2016. Currently in the process of doing full colour illustration poster, and have started this years collateral materials for social and flyers. MORE TO COME..


WHERE Joshua Tree, California

PROJECT Brand identity & event collateral
ART DIRECTOR/DESIGNER Nakia Matthewson

NEXT

CONNECT

 

WHERE Joshua Tree, California

PROJECT Brand identity & event collateral
ART DIRECTOR/DESIGNER
Nakia Matthewson

Project 
001
 /

Project 
001
 /


SKILLS & EXPERTISE

+ Brand Identity Development

+ Event Collateral

+ Social Media Content

+ Art Direction, Illustration & Design

PROJECT 2015

Desert Stars Festival was born out of a
love for connecting musicians, artists and the community. Going back to 2007, the beginnings of our festival were and still are, humble, green, naive and yet full of energy and optimism. Their goal has always been
to create a place where like minded artists and individuals can enjoy a serene environment and have an incredible experience that is not available in a venue located within big city walls.

 

I was asked to create a 60's Filmore inspired direction, design and branding for all the Desert Stars Festival pre-party events, including main festival promotion materials, 2015 event.

WHERE Joshua Tree, California

PROJECT Brand identity
& event collateral

ART DIRECTOR/DESIGNER
Nakia Matthewson

EXECUTION

The execution... I created an illustration
that could be used across the events, that echoed the energy of their visual oil projections and 60's Fillmore ladies. To take it a step further, I altered the colours of each event so they would be individual and adjusted the layout design for all social media platforms and print.

PROJECT 2016

Desert Stars Festival ask me to be onboard again for 2016. Currently in the process of doing full colour illustration poster, and have started this years collateral materials for social and flyers. MORE TO COME..


WHERE Joshua Tree, California

PROJECT Brand identity & event collateral
ART DIRECTOR/DESIGNER
Nakia Matthewson