NAKIA MATTHEWSON

Art Director / Senior Designer

SONY PICTURES

HORROR GAME SHOW/

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SKILLS & EXPERTISE

+ Brand Identity & Guidelines

+ Licensing Product Design
+ Art Director For Key Artwork On Set Photography

+ Licensing Guidelines

+ Social Media Content & Planning

+ Direct Mail Design
+ Digital Design & Planning For Marketing Campaign

+ Art Direction, Illustration & Design

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MY CLIENT SAYS

Sony Pictures Television // Lindsey Pearl
Director of Licensing and Interactive

 

"I love working with Nakia. Not only is she a wonderful talent, but she is also a lovely person full of energy and passion for what she does, and you can really see that in her work. I've worked with Nakia for 2 years, developing style guides and product concepts to assist me in selling consumer product licenses to manufacturers. Nakia doesn't only take direction very well, she is also a driving creative voice. When I struggle with the tone of a brand or a general creative vision, Nakia has the answer - and she delivers it on time. I am delighted to recommend Nakia and I do so with utmost confidence that she will continue to delight her future partners."

PROJECT 2014 - 2015

Sony Pictures Entertainment's in-house production company Gogglebox, filmed a new horror game show called Release The Hounds. My role was to art direct key artwork for photo shoot on the set while they were filming, plus obtain assets for social media campaign. I then developed a brand package for all collateral around series 1 & 2; this included licensing guidelines, brand & logo guidelines, licensing product design & key artwork.

 

Synopsis Release The Hounds is a horror game show in which contestants have to complete challenges in a dark, forested country estate to win cash. The three contestants – all close friends – climb over a wall into the estate as the sun is setting. They are looking for three keys to unlock three chests filled with bigger and bigger amounts of money. But to find each key they first have to complete a horrific challenge designed to psychologically exhaust them. Once the keys are discovered and the chests unlocked, the friends can keep the cash – but only if they can escape from the estate. One by one they attempt to get out. The trouble is, guarding the money and ready to hunt them down, is a pack of angry hounds!

 

WHERE London, England

PRODUCTION COMPANY Gogglebox

PROJECT Series brand package, key artwork & assets
ART DIRECTOR/DESIGNER Nakia Matthewson
marketing managers/copywriters
Claire Haines & Sam Sear
director of licensing Lindsay Pearl

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ART DIRECTING PHOTO SHOOT FOR KEY ARTWORK AND ASSETS ON SONY SET.

LOGO DESIGNS FOR LICENSING PRODUCTS

LICENSING APPAREL

NEXT

CONNECT

 

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SKILLS & EXPERTISE

+ Brand Identity & Guidelines
+ Licensing Product Design
+ Art Director For Key Artwork On Set
+ Licensing Guidelines
+ Social Media Content & Planning
+ Direct Mail Design
+ Digital Design & Planning For  Campaign
+ Art Direction, Illustration & Design

PROJECT 2014 - 2015

Sony Pictures Entertainment's in-house production company Gogglebox, filmed a new horror game show called Release The Hounds. My role was to art direct key artwork for photo shoot on the set while they were filming, plus obtain assets for social media campaign. I then developed a brand package for all collateral around series 1 & 2; this included licensing guidelines, brand & logo guidelines, licensing product design & key artwork.

 

Synopsis Release The Hounds is a horror game show in which contestants have to complete challenges in a dark, forested country estate to win cash. The three contestants – all close friends – climb over a wall into the estate as the sun is setting. They are looking for three keys to unlock three chests filled with bigger and bigger amounts of money. But to find each key they first have to complete a horrific challenge designed to psychologically exhaust them. Once the keys are discovered and the chests unlocked, the friends can keep the cash – but only if they can escape from the estate. One by one they attempt to get out. The trouble is, guarding the money and ready to hunt them down, is a pack of angry hounds!


WHERE London England
PRODUCTION COMPANY Gogglebox

PROJECT Series brand package,
key artwork & assets

ART DIRECTOR/DESIGNER
Nakia Matthewson
MARKETING MANAGERs/COPYWRITERs Claire Haines & Sam Sear