NAKIA MATTHEWSON

Art Director / Senior Designer

SONY PICTURES

COMMUNICATIONS/

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SKILLS & EXPERTISE

+ Brand Design

+ Collateral Material
+ Logo Design
+ Art Direction & Design
+ Printer Liasing

WHERE London England

PROJECT Collateral material

ART DIRECTOR/DESIGNER
Nakia Matthewson

PROJECT 2014-2015

Sony Pictures Entertainment London needed luxury collateral material to showcase their unscripted formats for international sales and align with the brands. To maintain the increased level of awareness, the collateral needed to be rolled out yearly with additional shows added to a smaller supplement.

 

EXECUTION

The collateral was to generate awareness and interest, to production companies around the world. The end product was, elegant and sophisticated, with a high gloss varnish on the cover typography plus full colour spin finish on satin paper.

MY CLIENT SAYS

Sony Pictures Television // Sarah Walker
Executive Director, International Formats and Production Marketing

 

"Nakia was contracted to work within the creative services team at Sony Pictures Television initially for a week, however her design and art direction talents were so great that she ended up working with us for four years, becoming an integral part of the marketing team. Over those four years Nakia oversaw all the designs for a whole range of diverse marketing materials spanning many TV titles, from directing photoshoots to creating key art posters, to devising impactful pitch presentations and social media campaigns. Nakia is highly creative, she has a great visual eye and an excellent understanding of typography. She has first class communications skills and leadership abilities and in an often high-pressured environment, she can always be relied upon to deliver and always to a high standard. She is also a very nice person to work with. I would highly recommend her."

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SKILLS & EXPERTISE

+ Brand Design

+ Collateral Material
+ Logo Design
+ Art Direction & Design
+ Printer Liasing

PROJECT 2014 - 2015

Sony Pictures Entertainment London needed luxury collateral material to showcase their unscripted formats for international sales and align with the brands. To maintain the increased level of awareness, the collateral needed to be rolled out yearly with additional shows added to a smaller supplement.

WHERE London England

PROJECT Collateral material

ART DIRECTOR/DESIGNER
Nakia Matthewson

MY CLIENT SAYS

Sony Pictures Television // Sarah Walker
Executive Director, International Formats and Production Marketing

 

"Nakia was contracted to work within the creative services team at Sony Pictures Television initially for a week, however her design and art direction talents were so great that she ended up working with us for four years, becoming an integral part of the marketing team. Over those four years Nakia oversaw all the designs for a whole range of diverse marketing materials spanning many TV titles, from directing photoshoots to creating key art posters, to devising impactful pitch presentations and social media campaigns. Nakia is highly creative, she has a great visual eye and an excellent understanding of typography. She has first class communications skills and leadership abilities and in an often high-pressured environment, she can always be relied upon to deliver and always to a high standard. She is also a very nice person to work with. I would highly recommend her."

EXECUTION

The collateral was to generate awareness and interest, to production companies around the world. The end product was, elegant and sophisticated, with a high gloss varnish on the cover typography plus full colour spin finish on satin paper.