NAKIA MATTHEWSON

Art Director / Senior Designer

CLEARESULT
MASS SAVE/

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CONCEPT

Be efficient from day 1.
Many things can be put off another day.
TV shows. Deep-cleaning your
room. Calling that weird uncle. And so on. But getting a free home energy assessment is not one of them. Every day that you put it off is a day of missed savings.

Project 
019
 /


WHERE Austin, Texas

PROJECT Campaign direction & design
Creative Director Ray Longoria
Senior Art Director
Nakia Matthewson
SENIOR COPY WRITER David Rakowieki COPY WRITER Jon Fortenbury
ACCOUNT MANAGER Leah Robertson
PROJECT MANAGER
Becky Sung

SKILLS & EXPERTISE

+ Art direction & design for concept pitch

+ Mass Save intro sheet

PROJECT 2016

The purpose of this pilot is to raise awareness and educate real estate professionals about Mass Save Home Energy Assessments so that they can in turn encourage their clients to sign up for an assessment. The focus will be providing the real estate agents with tools so that they can promote the assessments to the buyers after the close.

How exactly will we communicate this?

  • Realtor cuts sheet
  • Mass save intro sheet
  • Vanity phone number
  • Microsite/landing page – provide
    strategy and content
  • Direct email
  • Seminar/training session
  • Homeowner welcome package, this includes letter, brochure and give-a-way
  • Success story

 



 

CONNECT

 

Project 
019
 /

Project 
019
 /


SKILLS & EXPERTISE

+ Art direction & design for concept pitch

+ Mass Save intro sheet

CONCEPT

Be efficient from day 1.
Many things can be put off another day.
TV shows. Deep-cleaning your
room. Calling that weird uncle. And so on. But getting a free home energy assessment is not one of them. Every day that you put it off is a day of
missed savings.