NAKIA MATTHEWSON

Art Director / Senior Designer

SONY PICTURES

ALLOTMENT CHALLENGE/

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SKILLS & EXPERTISE

+ Brand Direction & Design

+ Brand Guidelines
+ Logo Design
+ Social Media Campaign
+ Licensing Products
+ Marketing Collateral

WHERE London, England
PRODUCTION COMPANY Silver River

PROJECT Brand direction & design
Senior Art Director
Nakia Matthewson
LICENSING DIRECTOR Lindsey Pearl
MARKETING EXEC DIRECTOR Sarah Walker
SOCIAL MEDIA MANAGER
Claire Haines

SYNOPSIS

In The Big Allotment Challenge, nine pairs of enthusiastic gardeners compete to discover who has the greenest fingers in this ultimate test of horticultural know-how. Armed with an outside space ready for planting, a garden shed, tools and a budget for seeds, each pair nurtures, feeds and grows their own produce across one growing season. At the end of the season they compete in a series of challenges designed to test their skills, imagination and creativity, from growing the perfect vegetable or flower specimen to creating unique and exciting preserves from the produce they’ve grown. But good produce can only come from a good harvest. Will the gardeners cooking skills be hampered by their ability to grow? Every decision is vital as they plan and plant their plot to grow the best flowers, fruit and vegetables, create the most amazing arrangements and make the tastiest pickles, chutneys and jams. Judged by three leading experts, one team will be eliminated each week until the final, when one pair is crowned ‘Best Growers.’

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PROJECT

Sony Pictures Entertainment was releasing a new television game show for BBC2. Before TX date, I worked with the marketing department as the art director and designer for key-artwork, assets for social media, licensing products, style guides and marketing collateral for international role out.

 

FACTS CARDS: EXPERTS & GARDENERS Pushed out prior to TX to allow fans to get to know the judges and give insight into the contestants.

BEST IN SHOW As the series progressed, fans got behind the contestants by sharing and re-tweeting these to show their support.

RECIPE CARDS Offered fans takeaway content, even when the show was off air.

PICTURE QUOTES Those key moments. We made sure we were the owners of the ‘Tweet Spot’.

 

SOCIAL
MEDIA  TATICS

PLANT ME NOW: TIP CARDS Engage viewers in-between shows and allow the social platforms to become a resource for information around gardening.

HOW TO: FLOWER ARRANGING TIPS Grabbed moments from the episode, explaining ‘How To’ create beautiful flower arrangements in simple steps.

DID YOU KNOW: FACT CARD Tips and facts to educate the viewers.

INTERVIEWS WITH EXPERTS To provide insight into the Judges thoughts in editorial-style mini interviews as extra value-added content.

EPISODE ANNOUNCEMENTS & COUNTDOWN TO THE SERIES These were used to generate buzz and get people excited about upcoming episodes.

 

SOCIAL
MEDIA CONTENT STRANDS

CONNECT

 

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SKILLS & EXPERTISE

+ Brand Direction & Design

+ Brand Guidelines
+ Logo Design
+ Social Media Campaign
+ Licensing Products
+ Marketing Collateral

PROJECT

Sony Pictures Entertainment was releasing a new television game show for BBC2. Before TX date, I worked with the marketing department as the art director and designer for key-artwork, assets for social media, licensing products, style guides and marketing collateral for international role out.